Tradition & Science: Skincare from the Icelandic Wilderness
Flóran is an ethical and sustainable skincare brand based in Reykjavik. Our products are inspired by the healing plants and herbs found in abundance in the Icelandic wilderness, and are the foundation for all our bioactive apothecary products.
Ancient herbal knowledge and traditional practices are combined with extensive scientific botanical research during formulation. We use a whole herb extraction process during manufacturing, which provides potent blends abundant with active phytonutrients retained in their original form.
Polly Ambermoon is founder, formulator and creator of Flóran. A qualified herbalist with a Masters degree in Herbalism and 15 years experience in science/medical research, she has formulated exclusively for Fischersund and the Reykjavik Edition Hotel.
In addition to formulating and handcrafting all skincare products, she also runs a natural health clinic in Reykjavik. She utilises her experience and training in dermatology and treatment of skin disorders for her skincare recipes. Creating new products through extensive research and testing is her passion and driven by the healing therapeutics of the natural world.
Flóran skincare products are made with love, skill & care in small batches to ensure the highest quality and efficacy. All ingredients are vegan-friendly and entirely free of chemicals, synthetic fragrances and artificial preservatives. Together with eco-friendly packaging we strive to capture the essence of green beauty.